Glossary of Sales Terms

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Website Traffic

As an important tool in any organisation's Marketing Collateral, a website is both a shop front and possibly a sales conduit for any business.  'Website Traffic' refers to the number of people visiting the website, which forms an important analytical set of statistics to determine whether this part of marketing is successful.  'Website Traffic' is sub-divided in to Visits, Unique Visits, etc - to provide a greater indication of who, how, why and when the website was accessed.


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Tel. 0870 042 1263
Email: stephen@sl-freelance.co.uk
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