Glossary of Sales Terms

U

Usability

Usability in marketing generally refers to a key component of Marketing Collateral - the Website.  Although it may sound obvious that prospects and customers visiting a website should be able to easily find what they want, all too often a website substitutes form over function.  Many website designers substitute lack of sales knowledge for artistic flair, forgetting that the aim of a business website is about increasing sales not an art gallery for their work.  'Usability' includes many facets, but includes - Navigation to find what is needed, font sizes that are viewable, clarity of screen layout, and so on.


If you find this website useful, and you require more sales, why not contact the author directly:

Tel. 0870 042 1263
Email: stephen@sl-freelance.co.uk
www.sl-freelance.co.uk
or read my blog at www.freelancetelemarketing.org.uk