Glossary of Sales Terms

O

Opt-In or Opt-out

The aim of the Sales process is to produce the maximum Return On Investment for any given campaign.  Generally speaking, it is human nature not to act upon something unless it is a ncessity.  Therefore it is better from a sales perspective to make sure that a customer must 'Opt-out' of a contract rather than have to 'Opt-in'.  This applies to all parts of the direct marketing such as email marketing, direct mailing and telemarketing.  It also applies to the sales processes such as sales contracts.  It is deemed unethical to tie a customer into a perpetual contract, but the converse is also true - providing unethical customers with an easy 'Opt-out' could adversely affect the seller's cashflow.


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