Glossary of Sales Terms
M
Mailsort
As with any form of bulk buying, sending
large volumes of post at the same time is less expensive than sending
such items individually. During a direct mail campaign, if sending to
several thousand targeted prospects, the Post Office offer a discount
on postage called 'Mailsort'.
Marketing Collateral
In
any sales campaign a prospective customer will require some form of
written or possibly pictorial support in regards to the product or
service to be purchased - any such items are known as 'Marketing
Collateral'. Such items can include a brochure, a website, a
constructed email, a set letter, and so on.
Marketing Mix
First termed by Harvard Professor Neil Burden - 'Marketing Mix' refers to the overall elements that form what we call a Brand. These elements are often broken down in to the four 'P' words - Product, Place, Price, and Promotion.
Marketing Universe
The Marketing Universe, or total available data on who a product could be sold to, is an important part of defining and forecasting how many sales could be made.
MPS
In
every market place there are checks and balances to try and maintain a
good standard of service. In the direct mail industry, 'MPS' or Mail
Preference Service' was set up to allow those who do not wish to
receive direct mail the chance to opt out. In marketing, sending
unsolicited post is known as direct mail whilst to some recipients this
is termed Junk Mail. 'MPS' has become increasingly important with the
growth of environmental concerns over the wasteful use of paper (from
trees).
Merge
In relation to Direct Marketing,
'Merge' refers to combining two or more lists or parts of those lists
to form a new list. These lists may then be used for telemarketing,
direct mail, or direct email marketing.
Merge And Purge
'Merge and Purge' is the Direct Marketing term for merging two or more lists or parts fo those lists to form a new list - but also to remove duplicates at the same time. These lists may then be used for telemarketing, direct mail, or direct email marketing.
Multibrand Promotion
The aim of a standard promotion, generally focuses on one product or brand - for example an IT company promoting one of their desktop computers. A 'Multibrand Promotion' is aimed at promoting more than one brand - for example and IT company promoting a desktop computer, a smartphone, a portable music device and a laptop.If you find this website useful, and you require more sales, why not contact the author directly:
Tel. 0870 042 1263
Email: stephen@sl-freelance.co.uk
www.sl-freelance.co.uk
or read my blog at www.freelancetelemarketing.org.uk