Glossary of Sales Terms

L

List Owner

A database forms the backbone of most sales campaigns - built from lists of prospect data such as company name, telephone number, address, etc.  Depending upon the nature of a sales campaign, a company may or may not have the necessary lists to target the right prospects.  If a company builds it's own list, then that company retains ownership of the list.  Building a list will require time and resources; therefore external lists are often either rented or purchased.  If rented, ownership of the data on the list resides with the list seller and caveats upon the number of times it may be used are generally made.


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Tel. 0870 042 1263
Email: stephen@sl-freelance.co.uk
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