Glossary of Sales Terms

K

Key Word

A 'Key Word' is an important element in marketing, especially Internet Marketing.  Key Words or Meta Tags generally reflect the main descriptions of a company's product or service.  These words are then picked up by search engines such as Google.  Building a 'Key Word' list is important in most areas of sales and marketing, from creating a telemarketing pitch to writing hard-copy and electronic marketing collateral.  In sales, it's all about communicating a message so that the right audience is likely to buy in to the idea.  In Internet Marketing, a 'Key Word' can take on a whole marketing niche by paying for words that may be searched for in what is known as PayPerClick Advertising.


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