Glossary of Sales Terms

I

Introductory Offer

Overcoming the initial objections of selling a new product or service can often be achieved by using a promotion called an 'Introductory Offer'.  This can be used for launching a new product or to entice a prospect away from a current supplier.  The offer is generally used in sales when the product is either unknown to prospective buyers or when it is difficult to lever buyers away from current suppliers.


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