Glossary of Sales Terms
F
FPS
'FPS' or the 'Fax Preference Service' offers businesses an opportunity to prevent receiving unsolicited faxes as part of a direct marketing campaign. 'FPS' has become less important in the 21st Century as fewer companies are now using a fax machine in comparison to having an email address. Fax Marketing was a greater phenomenon during the 1980s and 1990s and is still used, but has declined in value compared to email and text marketing which are generally more focused and seen as less-intrusive.Freelance Telemarketing
A definition of 'Freelance
Telemarketing' is a person or network of people offering outsourced
Telemarketing as opposed to hiring an employee or agency to fulfil this
role. The advantagea of using 'Freelance Telemarketing' are low cost
compared to an Agency, flexibility (only hired when required), low set
up costs, and generally a high-calibre of available personnel.
Utilising a Freelance Telemarketing person or network allows a company
to punch above its weight when used effectively.
Fulfilment
In
sales it is necessary to pursue a relentless course of action from
start to finish until the sales is made. After an order or enquiry is
made, 'Fulfilment' is the process of supply products or information.
Effective 'Fulfilment' is a crucial part of the overall sales effort in
any campaign.
Fulfilment House
In marketing terms, this refers to a business that provides the complete Fulfilment process in terms of response handling. A 'Fulfilment House' provides in-pack, on-pack, with-pack, etc, promotions to the advertising industry or fulfilling information requests or product orders from a client's customer/prospect. 'Fulfilment Houses' are generally used for marketing purposes requiring bulk volumes of prospect / customer interaction such as bulk mailing. As a 'Fulfilment House' may be providing similar services to a number of organisations, the costs involved can be far more effective by outsourcing mass marketing requirements to a 'Fulfilment House'.If you find this website useful, and you require more sales, why not contact the author directly:
Tel. 0870 042 1263
Email: stephen@sl-freelance.co.uk
www.sl-freelance.co.uk
or read my blog at www.freelancetelemarketing.org.uk